The Ituen Basi label was launched in Lagos, Nigeria, to
critical acclaim. A celebration of individuality and feminism, the label is a
stylish combination of timeless elegance with a contemporary twist, synonymous
with cutting edge design aesthetic. Its first full home based collection in
2009, started a new era of Ankara interpretation in Nigeria and Africa. Ituen
Basi’s refreshing celebration of the ubiquitous Ankara print in all its glory
typifies the label’s iconic signature that has withstood the test of time.
The innovative label’s eclectic dialogue of elegance and sophistication
punctuated with whimsical exclamations ensures brilliance in every detail.
The ever-evolving label took the beading and fringing from its earlier
collections and used it as the base of its print work for its ‘Double Take’
collection at the Mercedes Benz Fashion Week Africa. For the same collection,
Ituen used iconic images from her previous work to create the newsworthy
newsprint fabric, which was a big hit with ‘friends’ of the label.