-YASMINE- is a women's
Couture/Ready-To-Wear fashion label based in Cairo, Egypt.
The -YASMINE- imaginary stems
from Founder and Creative Director Yasmine El Said's distinct style. French
born and Egyptian bred, Yasmine lived in Paris for three years studying
nouvelle couture style and pattern drafting at ESMOD University. During that
time, she trained at some of the most respected Parisian fashion houses
including Balmain Paris and Christophe Joss Haute Couture.
After graduating in 2011, she
went back to the drawing board and began sketching what would become her first
official collection. Her eye for detail, fixation on opposing elements and love
of luxurious fabrics are what make the -YASMINE- brand entirely original, and
her pieces a wardrobe staple for the daring, modern-day woman.
At the heart of all the
collections is a contrasting mélange of edginess and sophistication, light and
dark, structure and fluidity. All -YASMINE- creations incorporate intricate,
hand-executed detailing and bold, flattering silhouettes with the highest
quality fabrics to produce one-of-a-kind garments.
A confident, ambitious and
fearless urbanite, the -YASMINE- woman wears elegance with an attitude wherever
she goes. Whether it's an extravagant cocktail dress or tight leather pants,
her style is nonconformist and unapologetic.
The -YASMINE- collections are
currently available for sale only in Cairo, with the goal to one day expand
across the region and internationally.