Sonia Mugabo (SM) is a Rwandan fashion brand that was
established under the owner’s name in 2013. It was born out of the owner’s
strong interest in design; and the desire to tap into the existing local
artisan talent to make high quality men and womenswear.
SM made its first showcase in October 2013 at the Kigali
Fashion Week, and attracted media coverage and market interest, confirming the
need for its presence in Rwanda and Africa. Since then SM tapped into a demand
for quality bespoke, receiving orders from middle and high-class women who were
willing to pay more for better quality.
SM develops 2 collections each year, and all year round
makes bespoke items for its clientele. A pioneer of Rwanda’s fashion industry;
Sonia is setting the standard for Rwandan fashion in global and local markets.